From design to design thinking, strategy and branding
Right from the start, I believed in the enormous potential of good design. The issues of strategy, business and innovative processes such as design thinking were not really clear to me when I started my professional career.
It was only with the growing agency and larger team that I became aware of the importance of my new role as an entrepreneur. My focus was on working on the company, strategy, measurable goals and a clear focus on the customer.
Since then, people like Simon Sinek, Marty Neumaier, Chris Do, Blair Enns, Stephan Merath and David Allen have been inspiring me to name just a few.
A very essential finding has fundamentally changed the way I look at projects. At the same time, it is the basis for my path to becoming a branding expert.
Design thinking. I believe that complex problems require creative and individual solutions that focus on people. This approach has uncovered enormous potential in recent years.
I quickly felt that it is important to look under the surface of a company for a truly sustainable success. It is extremely important to question, analyze and understand my customers’ business. Sustainable benefits, added value and success are the goals of my work. It is the step from design to design thinking and the combination of business and design that characterizes my way of working today. For me, an expert in branding is not a goal that ic has achieved, but a collection of experiences that continues to grow from day to day and that I would like to share with you.